Attracting customers to my on-line archive
In last post I was writing on my decision to sell my images directly. The big question still remain open how should I attract enough customers and sell enough pictures? Or better why a customer should search for an image on my archive?
I’ll came up with two reasons price and advertising.
- Considering the price.
Things will never be the same after Istock appeared on the market. I mean it’s not so crucial their outrages prices ranging between 1$ -15 $, but it’s their production! They have really hard core professionals that are producing excellent work and selling it thousand times cheaper, but selling every image few thousand times!What am I going to do about it? I’m planning to use pragmatically my experience as a photo editor and cash it as a photographer. I’m planning to sell royalty free images (usually pictures of my family) for the price of 0$ – 15 USD. I mean the picture published above I took today and I really don’t care if somebody will make a billboard out of it, as long as he / she pays me a lunch.
- Advertising my on-line archive It’s pretty obvious to me that conventional advertising on Internet just doesn’t work. I never clicked on flashing banners and I don’t see why would you. As I understand the Web 2.0 and it’s phenomena it’s all about networking, connecting, sharing, giving it away and receiving it for free. I’m planning to offer images in low resolution (low-res) for free to anybody and all I want for return is a link to my archive. Let’s say there it’s a picture 330 pix wide and when a reader wants to enlarge the image in medium resolution will open in my archive. I imagine that in few months time I’ll have few thousand of hi-res images in my archive a lot of bloggers will use my archive for illustration of their posts and some of them will buy images for commercial or editorial use.Also through my blog a lot of people get on my archive. Except on my blog I didn’t advertise my on-line archive anywhere. Actually I’m a bit embarrassed that I still didn’t shape it up and because of that I still didn’t enter DRR markerplace. I want to make it very slick and then hit the market aggressively in a way that they’ll not know who is this guy implementing his rules. But first I need to make my site and on-line archive very good, because you can never correct a first impression. Although I’m still a bit quite about the archive and I’ve uploaded only 200 or so images, already 2200 views happen in last month. When I’ll get out there and start to promote my images for a link, this number will grow dramatically!
I must stressed out that all this is just my estimation and I’m inventing and learning the game at the same time.