Portrait of Eirik Solheim, renown norvegian blogger
It’s_already_a_midnight_so I’ll keep it short. This weekend we had a Festival of bloggers in Ljubljana, Slovenia. This guy Eirik Solheim had a lecture and I was overwhelmed. After his lecture journalist Jure Aleksič made an interview with him for Mladina and let me tell you, this guy figured it all out! He know the trends and what he is a trend setter himself.
In the interview he gave so much incredible insights of this new world of technology that i was listening with mouth open. I remember when he was talking about marketing on the web. First he gave an example of Coca Cola marketing in Norway a new product that was Coca Cola light, but with different name, addressed for male customers. They had unlimited budget and they hired few companies to spam blogs in comments directory. Bloggers got so upset and rise an uprising that Coca Cola soon ended their marketing strategy. Whereas a Blendtech that manufactures super tech blenders had no money for marketing, but they start a you tube videos will-it-blend and this videos became a huge success with almost 4 million viewings. Not to mention that the sale of this blenders skyrocket. Take a look of this video and you’ll know why.
PS: Expect more BLOGRES pics in a just a little while!