jpg from your camera is not something you can sell!!!
I met a business person from Moscow who liked my work and she asked me for advice about their photographer. She told me that she hired a photographer to do a portrait of their director and photographer submit her a CD with 400 images.
Don’t ever do that!
JPG produced by your camera is – as I call it – half-product. And if their is something worse then a generically produced jpg that is 400 generically produced jpg’s!
If I can understand photojournalists who have to submit images immediately, I certainly don’t understand laziness of all other photographers who do photography half way, and by some coincidence they are the one who are complaining all the time about prices, jobs, clients, colleagues, younameit,…
I don’t understand photographers who are treating their work in such a manner. Selecting your images is not only part of the job you are payed for, but also crucial for yourself as an author. I shoot solely in raw files and each file that I pass on to magazine or other client I check and make some adjustments, that are necessary.
Anyhow here is how I work. Picture above is too dark and back lit. You don’t have to own an expensive computer or calibrated monitor to figure out that face that is made out C47%, M58%, Y42% and K12% is way too dark! Normal skin tone should be C0%, M30%, Y40% and K 0% or with other words:
So here is a minute of work with retouching. I couldn’t took all the cyan out, because the face is in the shadow and shadow is as we all know cyanish. I’m not an expert in preparation of images for print, but that simple rule helps me a lot.