Small marketing steps in great recession
This days my schedule got a bit loosen up, so I used the time for some marketing fine tunning. I needed new visit cards and first I wanted a visit card with a hole in the middle and an embossing, but that was just too much complicating and also quite expensive. Decided to simplify it. I wondered how much info can I strip out of visit card and on the end I decided for just a telephone number and a webaddress. My good friend Jure Kocuvan liked the idea and helped me out with typography.
This is the first – unrealized version.
Second small fine tunning I did with a help of Jure was a favicon icon on my site www.borutpeterlin.com/. It’S really difficult to make an icon that makes sense and that the message comes across in the size of 16 x 16 pix. This is the first version, but the number 5 was blending too much with background so we did a surrounding white space in a shape of a shield. I love this small almost unnoticed fine tunning, although without a question I don’t devote enough attention to them, especially on this blog.
Last but not least I have still few more new years gifts on my shelf and they are for sale @ recession prices 🙂 Small one 20 x 30 cm is for 50 EUR, panoramic picture 100 x 30 cm is for 90 EUR. Posting cost is not included, but it should not be more then 10 EUR. They are printed on archive inkjet print, plasticized and mounted on Dubond / alumount. The plastic wrapping is just for temporary protection. The plastification of the print is a standard archiving procedure, but that is not the wrapping that is seen on this pics. All inquiries on my email firstname.lastname@example.org
Written by Borut Peterlin
14 February, 2009 at 00:51
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