New cover page of Mladina weekly 08/2009
This are four versons of cover page of Mladina weekly 08/2009, which theme is devoted to analyze of depression by former finance minister Dušan Mramor. Slogan "počilo bo" it means it’ll burst!
Which one is best for you? Cover page is printing already, but I want to know your opinion.
BOTTOM RIGHT VERSION WON!!! My favorite was upper right version, because in the bottom right version there was a hand, that I had to retouch out, but it wasn’t perfectly executed. In the morning I was told bottom left was chosen because on that picture balloon didn’t burst yet, but aesthetically it the weakest so I was kind of disappointed. Their explanation was exactly the same as Žan’s comment that the slogan “it will burst” suits the most bottom left picture. My main criteria is that cover must look good, so I was relieved that editors changed their mind and chosed bottom right version. THX FOR ALL THE VOTES!
Creative director: Robert Botteri
Design: Damjan Ilić
Photography: Borut Peterlin
PS: Before JC will ask how I did it… I bought water balloons for 3 EUR, fill it up with water and hang it on a rope that I tied on the balcony. I thought stronger the flash lite, shorter is the flash burst, but no. My Balcar 1500Ws made all blurry pictures, so I used Nikon SB 900 and that was perfect. I had a flash in left hand and spike in right hand. I was shooting at night and during exposure of 2 sec, I burst the balloon and fired the flash manually. It’s not that difficult, but it does need some training. I was not satisfied with my first try and next day I bought more balloons and redo the shoot. On the second try every image was perfect. Few small tricks: Use telelens and with your body you can cast shadow on the lens, so it’s perfectly illuminated. I did also pictures so flash was behind the balloon, but then picture was too flat. From side I got this kind of beautiful 3D illumination.
PPS: Oh… AND DO USE PLASTIC BOOTS NOT RUNNING TRAINING SHOES!