Photography, Fine Art, Wet Plate Collodion, Alternative photography

The rule of a Cheetah

with 14 comments

An albumen print toned with gold, from a wet plate collodion negative.

An albumen print toned with gold, from a wet plate collodion negative.

A wet plate collodion negative. The negative was solely subbed on edges of the glass plate and after 20 minutes of redevelopment, it got torn in a surreal way. I've dried it  on heat and varnish it.

A wet plate collodion negative. The negative was solely subbed on edges of the glass plate and after 20 minutes of redevelopment, it got torn in a surreal way. I’ve dried it on heat and varnish it.

A friend of mine who is a very successful business man told me the rule of a Cheetah. Cheetah is the fastest running animal and it can reach the speed up to 121 km/h. For achieving that kind of speed it uses wast amount of energy. If the chase was not successful, if the pray runs away, the cheetah needs to rest for the rest of the day. In the next week Cheetah has two more attempts to chase down a pray. If the predator misses a pray for the third time, cheetah dies from exhaustion.

The same rule can be applied in business. You may have a wonderful product, the best one in the world, but if you don’t sell it, you will never be able to launch another one and your business will get exhausted.

This is the problem of my life. I’m passionately interested in so many things at the same time, I have a hard time to focus and limit my interests. I have a good excuse, I live in small country of Slovenia, residents of two million so to make a living in such a small market is difficult. The good side is that I’ve learned so many things and I can use them all in my expression. Like at the moment I’m writing this post fiddling with HTML code, in the afternoon I was making albumen prints and before noon I was fixing a carburettor of my car, an old-timer. Before the end of the day I might start editing a video. And oh, this is important, for lunch I’ve made a fantastic risotto with curry, vegetables and soya chunks.

I love making stuff and I have no fear in tackling things, even if I’m not successful, which happens. Like yesterday I’ve cleaned the carburettor, the engine was running smoothly I went for a quick ride, but the rust from the fuel tank got into my engine and the car lost all the power. I had to call my neighbour to winch me home again. Look at the bottom of the post.

But my new year’s resolution is to declutter my life style, to focus. I will focus my career into three branches.

  • My priority number one remains my artistic career, although I can’t live from it just yet, I expect that in 2015, this will change. It will change, I can feel it on my bladder!
  • In next few months I will crack down the woodburytype process, I’m very close, I can see the light!
  • Workshops, making portraits, building a social network.

Let me finish with the a success story of the year 2014. Brewery Pivovarna Laško is celebrating a 190’th anniversary and for that occasion they are bringing to the market a special beer made from a hundred years old receipt. My task was to portray the three experts from the brewery company as specialists. The campaign was conceived by Atelje Balant and now Slovenia is still flooded with collodion images!
At this occasion I would like to thank Anže Grabeljšek and Christian Klant on assisting me during this intensive shoot.

The digital photo by Vid Klančičar jr.

Photo: Vid Klančičar jr.

My neighbour winching me home after my carburettor was jammed with rust from  rusted fuel tank. When I came home I ordered a new fuel tank and new fuel pump.

My neighbour winching me home after my carburettor was jammed with dirt from rusted old fuel tank. When I came home I ordered a new fuel tank and new fuel pump.


Written by Borut Peterlin

2 January, 2015 at 23:54

14 Responses

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  1. It looks like it would be a better investment to buy a tractor… That baby can go everywhere….


    3 January, 2015 at 06:24

  2. Hey, who said I’m not planning to buy a tractor? It will be a birtday gift for my wife, she is photographer too,, just please don’t tell her. She never visit my blog, so this is a safe information between you and me. I can lend you a tractor, because every proper photographer needs a tractor occasionally, right? Oh, but wait, you’re from Ljubljana, so I guess you’re not qualified to drive a tractor, right? Bummer…

    Borut Peterlin

    3 January, 2015 at 08:50

  3. Hi Borut, I can fell it almost exactly like you. I am trying to make a lot of things at the same time. This year I have two big challenges. The first one is to build up better my social network presentations a try to earn some money from photography next learn and learn. Best, Jan.


    3 January, 2015 at 11:34

  4. Hi Borut,
    Congrats on your achievement with specialisti campain…. It’s very impressive and you have just another art thing to be proud of. I follow your blog and iam pretty sure that things will work out just right for you in 2015!
    …..and thankx for sharing with us:-)

    Good job amigo.


    3 January, 2015 at 11:37

  5. Hi Borut,

    I can totally relate to the Rule of the Cheetah and, I have to say that although I’m interested in many things, I’m usually quite focussed in my tasks.

    A week tomorrow, I embark on my most ambitious task yet in the form of The Lifeboat Station Project ( — a huge Wet Plate mission that I expect to take 3-5 years to complete.

    To use your metaphor of the cheetah, I’m throwing every ounce of energy into it and will certainly need a big rest under a shady tree after this one!

    All the best to you and yours for 2015 and keep up the good work!


    Jack Lowe

    3 January, 2015 at 13:44

  6. I see you’ve became great car mechanic and I find this post very inspiring.
    It inspired me to ask you if you could see why my 1982 Mercedes Benz 190E won’t start when is below zero degrees Celsius. 🙂
    Thanks 🙂

    Igor Petrović

    3 January, 2015 at 14:32

  7. Igor, my main president,
    perhaps every person who runs is a runner, but not everybody who fix things is a mechanic. Like not everybody who takes pictures is a photographer. But that said, I’ll come to Bosnia in February and March and we will meet. I will not fix your car, ha, ha, but hopefully my car will be fixed and we can have a Bosnia Safari 🙂

    Jack, the life boat station project looks very chalenging and the plates that you have on your site are excellent! Good luck cruising with the ambulance van 😉

    Jan, ty vole,
    you have a well build bridge across the trouble waters, called a good job. I’m a freelancer and as a freelancer I make my living for last 17 years. I have serious doubts that I would quit a good job to become a professional photographer in today’s times. I did quit my photo-editing and photojournalistic job/s, but those were badly payed jobs with not much of prosperity for me.

    Bruno, thank you. It was exactly year and a half ago I’ve quit my photojournalistic career and devote my time to art. In this time I’ve learned the rules and the craft, I feel ready to change the gear in low range and start climbing like my Land Rover does.

    Borut Peterlin

    4 January, 2015 at 01:19

  8. Are you looking for spiritual enlightenment in Bosnia? 🙂

    Igor Petrović

    4 January, 2015 at 13:56

  9. Borut, I agree – how else?
    I am realistic enough to know that life as a photographer is not for most of photographers not easy to earn regular earnings.
    I would just to test my business a photography skills and try to imagine myself without my daily job. What additional money can bring my hobby in our family budget – or at least cover some of my investment in the photographic equipment 🙂


    4 January, 2015 at 14:02

  10. @Igor, in each of us is a little part of Bosnia is buried, it’s futile to deny it.
    @Jan, you must know that many artist ruined their love for art and even their art while pursuing a commercial success. Others made their best art for a client while being constrained with blitz deadlines and deprived of proper conditions. But most of us experienced both cases. 🙂

    Borut Peterlin

    4 January, 2015 at 19:52

  11. Agree again Borut. I am enjoying my sweet amateur freedom.


    4 January, 2015 at 20:24

  12. Thank you, Borut… 🙂

    Jack Lowe

    7 January, 2015 at 01:43

  13. No worries, a human is not a cheetah. If everybody had only three shots it would be nice and quiet here, but I’m afraid I would not be around to enjoy that.
    Great work Man.


    7 January, 2015 at 11:53

  14. Hi Borut, I completely feel it – many interests, but you need to focus for surviving when freelancing. Good thing is, that if you love what you do, and if you love it enough, it may turn to make your living. If you focus 🙂


    10 February, 2015 at 13:48

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