The rule of a Cheetah
A friend of mine who is a very successful business man told me the rule of a Cheetah. Cheetah is the fastest running animal and it can reach the speed up to 121 km/h. For achieving that kind of speed it uses wast amount of energy. If the chase was not successful, if the pray runs away, the cheetah needs to rest for the rest of the day. In the next week Cheetah has two more attempts to chase down a pray. If the predator misses a pray for the third time, cheetah dies from exhaustion.
The same rule can be applied in business. You may have a wonderful product, the best one in the world, but if you don’t sell it, you will never be able to launch another one and your business will get exhausted.
This is the problem of my life. I’m passionately interested in so many things at the same time, I have a hard time to focus and limit my interests. I have a good excuse, I live in small country of Slovenia, residents of two million so to make a living in such a small market is difficult. The good side is that I’ve learned so many things and I can use them all in my expression. Like at the moment I’m writing this post fiddling with HTML
code, in the afternoon I was making albumen prints and before noon I was fixing a carburettor of my car, an old-timer. Before the end of the day I might start editing a video. And oh, this is important, for lunch I’ve made a fantastic risotto with curry, vegetables and soya chunks.
I love making stuff and I have no fear in tackling things, even if I’m not successful, which happens. Like yesterday I’ve cleaned the carburettor, the engine was running smoothly I went for a quick ride, but the rust from the fuel tank got into my engine and the car lost all the power. I had to call my neighbour to winch me home again. Look at the bottom of the post.
But my new year’s resolution is to declutter my life style, to focus. I will focus my career into three branches.
- My priority number one remains my artistic career, although I can’t live from it just yet, I expect that in 2015, this will change. It will change, I can feel it on my bladder!
- In next few months I will crack down the woodburytype process, I’m very close, I can see the light!
- Workshops, making portraits, building a social network.
Let me finish with the a success story of the year 2014. Brewery Pivovarna Laško is celebrating a 190’th anniversary and for that occasion they are bringing to the market a special beer made from a hundred years old receipt. My task was to portray the three experts from the brewery company as specialists. The campaign was conceived by Atelje Balant and now Slovenia is still flooded with collodion images!
At this occasion I would like to thank Anže Grabeljšek and Christian Klant on assisting me during this intensive shoot.